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💰 Spend Leverage💍 Heather & Vow🛡️ Keep More Co🏪 Main Street Buyer🔍 FDD Insider🔒 Private

Spend Leverage

@SpendLeverage

“Turn every dollar you spend into a dollar that works harder.”

📝 90 posts ready💰 Finance/Personal Brand🎯 Gumroad delivery
Guide Price
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The Spend Leverage Handbook

Content Library

88 posts
Days 1–30 · 30 posts
#1InstagramEducational
Most business owners earn 1 cent per dollar on their spend. Here's how to earn 4…
Your credit card company is hoping you never figure this out. Every dollar you spend earns points. Most business owners…
#businesscredit#creditcardrewards#businesstravel#entrepreneurfinance
#2InstagramMistake
The #1 credit card mistake I see business owners make (it costs them thousands e…
Using a personal card for business expenses. I know, I know — it feels the same. You're swiping a card. Points go to yo…
#businesscredit#smallbusiness#entrepreneurfinance#creditcards
#3InstagramQuick Win
One card swap that added $2,400/year for a restaurant owner — without spending m…
A restaurant owner running 3 locations was using a basic business card that paid 1% on everything. Monthly spend breakd…
#businesscredit#restaurantowner#creditcardrewards#smallbusiness
#4InstagramEducational
The Chase 5/24 rule will kill your strategy before it starts — here's what it is…
If you're planning to build a business card stack, you need to know this rule before you apply for anything. **Chase's …
#businesscredit#chase5/24#creditcardstrategy#businessowner
#5InstagramSocial Proof
How a 20-location franchise group earns 2 million points per year — without spen…
A 20-location food business ran about $280,000/month through their business credit cards. Before optimization: → One ca…
#businesscredit#creditcardrewards#franchiseowner#businesstravel
#6InstagramCuriosity
The credit card industry doesn't want you to know this — but it's completely leg…
Here's the thing about credit card rewards programs: They're funded by interchange fees. When you swipe a card, the mer…
#businesscredit#creditcardsecrets#awardpoints#entrepreneur
#7InstagramDirect Sell
If your business spends $5K+/month and you're not optimizing your credit cards, …
Let me show you the math one more time. $5,000/month in business spend: → Basic 1% card: $50/month → $600/year → Optimi…
#businesscredit#creditcardrewards#entrepreneur#businessowner
#8InstagramEducational
The sign-up bonus strategy: how to earn 400,000+ points in your first year witho…
Sign-up bonuses are the fastest way to accumulate serious points. The best business card sign-up bonuses right now: → C…
#businesscredit#signupbonus#creditcardrewards#entrepreneur
#9InstagramEducational
Transfer partners explained: the simple reason why most people are getting 60% l…
There are two ways to redeem your Chase, Amex, or Capital One points for travel: **Option A: Use the bank's travel port…
#transferpartners#awardpoints#creditcardrewards#businesstravel
#10InstagramMistake
The worst way to redeem credit card points (most people do this without realizin…
Statement credits. If you're redeeming your Chase Ultimate Rewards, Amex Membership Rewards, or Capital One miles for s…
#creditcardmistakes#awardpoints#ultimaterewards#membershiprewards
#11InstagramEducational
The employee card strategy — how to turn your team's spend into your free flight…
Most business owners think about credit card rewards as a solo activity. You spend. You earn. You redeem. But the high…
#businesscredit#employeecards#creditcardrewards#businessowner
#12InstagramEducational
World of Hyatt: the single best hotel loyalty program for credit card point tran…
If you have Chase Ultimate Rewards points, your best move for hotel stays is almost always Hyatt. Here's why: **Hyatt'…
#worldofhyatt#awardpoints#businesstravel#creditcardrewards
#13InstagramCuriosity
You've been paying for your competitors' credit card rewards without knowing it
Here's an uncomfortable truth: Every time a business owner uses a premium credit card at your business, you're subsidiz…
#businesscredit#interchange#creditcardrewards#merchant
#14InstagramQuick Win
The 15-minute setup that business owners who travel know about (and everyone els…
AwardWallet. If you have points scattered across Chase, Amex, United, Hyatt, and Capital One — you need a single place …
#awardwallet#businesstravel#awardpoints#creditcardrewards
#15InstagramEducational
The Amex Business Gold vs Chase Ink Preferred — which one should you apply for f…
Both are exceptional cards. The right choice depends on your spend profile. **Chase Ink Business Preferred ($95/year):*…
#inkbusiness#amexgold#businesscredit#creditcardrewards
#16InstagramEducational
Capital One Venture X Business: the most underrated card in most business card s…
Everyone talks about Chase and Amex. Capital One flies under the radar. But the **Venture X Business** deserves a spot …
#capitaloneventurex#businesscredit#creditcardrewards#entrepreneur
#17InstagramQuick Win
The office supply store trick that earns you 5% on categories that don't normall…
This is one of the most underused plays in business credit card optimization. **The setup:** The Chase Ink Business Cas…
#businesscredit#inkcash#officedepot#staples
#18InstagramEducational
Business class to Europe for 80,000 points — here's exactly how to book it
This is the redemption that makes people realize the game has changed. A round-trip business class flight to Europe (Lo…
#businessclass#awardpoints#businesstravel#transferpartners
#19InstagramMistake
Applying for Chase cards after you're already over 5/24 — and what to do if you'…
The most expensive mistake people make when building a business card stack. They open a handful of personal credit card…
#chase524#businesscredit#inkbusiness#creditcardstrategy
#20InstagramEducational
The 3 most important numbers in business credit card optimization (and how to tr…
If you're building a business card stack, track these three numbers: **1. Points earned per month** The starting point.…
#businesscredit#pointstracking#creditcardrewards#entrepreneur
#21InstagramDirect Sell
Week 3 of our free education. Today I want to show you what the full guide cover…
We've been in your feed for 3 weeks teaching the fundamentals. But there's a lot more inside the guide. Here's what th…
#spendleverage#businesscredit#creditcardrewards#entrepreneur
#22InstagramEducational
Brex vs Ramp vs Traditional Business Cards — which is right for your business?
Not all businesses should use the same cards. Let me break down three different scenarios. **Traditional Business Cards…
#brex#ramp#businesscredit#startup
#23InstagramEducational
Amex Business Platinum: worth $695/year or not? Let's do the actual math.
The Amex Business Platinum gets dismissed by a lot of people because of the $695 annual fee. Let me show you why that's …
#amexplatinum#businesscredit#creditcardrewards#businesstravel
#24InstagramQuick Win
The fastest way to earn 90,000 Chase points without any extra spending
The Chase Ink Business Preferred sign-up bonus: **90,000 Ultimate Rewards points** after $8,000 in spend in the first 3 …
#inkbusiness#chaseinkreferred#ultimaterewards#businesscredit
#25InstagramSocial Proof
How a marketing agency earning 4x on $15,000/month in ad spend made the Amex Bus…
A digital marketing agency runs about $15,000/month through their credit cards. The breakdown: $12,000 in advertising s…
#amexgold#businesscredit#digitalmarketing#marketingagency
#26InstagramMistake
Paying interest on business credit cards cancels out every reward you've ever ea…
This is the only caveat I'll add to everything I teach. The entire strategy in this guide only works if you pay your fu…
#businesscredit#creditcarddebt#financialdiscipline#entrepreneur
#27InstagramEducational
The difference between Chase Ultimate Rewards and Amex Membership Rewards — and …
Chase and Amex both have excellent points currencies. They're not interchangeable. **Chase Ultimate Rewards (UR):** → T…
#ultimaterewards#membershiprewards#businesscredit#transferpartners
#28InstagramCuriosity
Why the most valuable business credit card benefit isn't the points — it's somet…
Everyone focuses on points and sign-up bonuses. And they should — that's real money. But there's a benefit that frequen…
#businesscredit#purchaseprotection#creditcardbenefits#entrepreneur
#29InstagramEducational
The 90-day setup checklist — exactly what to do in your first 3 months of buildi…
Most people read about this stuff and do nothing. Don't be that person. Here's your exact 90-day checklist: **Week 1:*…
#businesscredit#creditcardstrategy#90dayplan#entrepreneur
#30InstagramEducational
Month 1 wrap-up: what 30 days of optimized business card use actually looks like
30 days in. Here's what an optimized card stack generates for a $7K/month business: **Month 1 point summary:** → Chase …
📊 5 brands · 375 posts · 90 days per brand · Ready to publish
📋 Spend Leverage Guide💰 Keep More Co Guide🏪 Main Street Buyer Guide🔍 FDD Insider Guide

Heather & Vow

@heatherandvow

“Your Scottish dream wedding — made beautifully real.”

📝 90 posts ready💍 Wedding/Scotland niche✈️ Destination planning
🏰 Castle venues🌿 Humanist ceremonies🇺🇸 American couples🏴󠁧󠁢󠁳󠁣󠁴󠁿 Highland elopements
Niche
Scottish
Wedding
Planner
Affiliate + guide

Content Library

90 posts
Days 1–30 · 30 posts
#1InstagramDream & Inspire
5 reasons American couples are choosing Scotland over Tuscany (and it's not just…
Carousel post — 6 slides Slide 1: "Why thousands of American couples are flying to Scotland to get married (and never l…
#scottishwedding#destinationwedding#weddingabroad#highlandwedding
#2PinterestDream & Inspire
5 Reasons American Couples Are Choosing Scotland for Their Wedding
Pin description for a Scotland-themed graphic (deep green + gold brand colors) Planning a destination wedding and dream…
#ScottishWedding#DestinationWeddingScotland#HighlandWedding#CastleWedding
#3TikTokDream & Inspire
POV: You're an American getting married in a Scottish castle. Here's what actual…
[30-second script] [HOOK — 0:00–0:04] "You booked a Scottish castle for your wedding. Here's what your day actually loo…
#scottishwedding#castlewedding#destinationwedding#weddingabroad
#4InstagramPractical & Legal
The #1 legal mistake American couples make when planning a Scottish wedding 😬
Single image post (infographic style — dark green background, gold text) **The 29-Day Rule.** Before your Scottish wed…
#scottishwedding#weddinglaw#destinationwedding#marriageinscotland
#5PinterestPractical & Legal
The Legal Steps for Americans Getting Married in Scotland — What You Need to Kno…
Pin description for a legal steps checklist infographic Getting married in Scotland as an American is completely legal …
#ScottishWeddingLegal#GettingMarriedScotland#WeddingLaw#ScottishWedding
#6TikTokPractical & Legal
The one legal step Americans ALWAYS miss when planning a Scottish wedding
[45-second script] [HOOK — 0:00–0:04] "I talk to American couples planning Scottish weddings every day. And there's one…
#scottishwedding#weddinglaw#destinationwedding#marriageinscotland
#7InstagramVenue Showcase
Castle weddings under $20K. Yes, it's possible in Scotland. Here's how. 🏰
Carousel post — 5 slides Slide 1: "The truth about Scottish castle wedding costs (it's better than you think)" Slide 2…
#scottishwedding#budgetwedding#destinationwedding#castlewedding
#8PinterestVenue Showcase
Scottish Castle Wedding Venues — What's Actually Available and What It Costs
Pin description for a venue guide graphic Dreaming of getting married in a Scottish castle? Good news: it's more access…
#ScottishCastle#CastleWedding#ScottishWeddingVenue#HighlandWedding
#9TikTokVenue Showcase
3 types of Scottish wedding venues — and which one is right for you
[40-second script] [HOOK — 0:00–0:04] "Not all Scottish wedding venues are the same. Here are the 3 types — and which o…
#scottishwedding#castlewedding#weddingvenue#destinationwedding
#10InstagramTradition & Culture
What is a quaich ceremony? The Scottish wedding tradition Americans are falling …
Single image post (quaich illustration, dark green background) **The Quaich. Pronounced "kwack." One of the most beauti…
#quaich#scottishwedding#scottishweddingtradition#celtictradition
#11PinterestTradition & Culture
Scottish Wedding Traditions for American Couples — Quaich Ceremony, Handfasting,…
Pin description for Scottish traditions guide graphic If you're marrying in Scotland, you have access to some of the mo…
#12TikTokTradition & Culture
Handfasting — the ancient Scottish tradition that literally created the phrase "…
[35-second script] [HOOK — 0:00–0:04] "The phrase 'tying the knot' comes from this. And it's one of the most beautiful …
#handfasting#scottishwedding#celtictradition#tiingtheknot
#13InstagramReal Logistics
How to hire a Scottish wedding photographer when you've never visited Scotland �…
Carousel — 5 slides Slide 1: "Hiring a wedding photographer 3,000 miles away feels terrifying. Here's exactly how to do…
#scottishweddingphotographer#weddingphotography#destinationwedding#highlandphotography
#14PinterestReal Logistics
How to Hire Scottish Wedding Vendors From the US — The Complete Guide
Pin description for vendor hiring checklist Planning a Scottish wedding from America means hiring vendors you've never …
#15TikTokReal Logistics
I'm planning a Scottish wedding from the US — here's how I'm paying vendors in p…
[35-second script] [HOOK — 0:00–0:04] "Paying Scottish wedding vendors in pounds when you're in the US. Here's the syst…
#scottishwedding#weddingplanning#destinationwedding#weddingbudget
#16InstagramGuest Experience
What to tell your American guests before they fly to Scotland for your wedding ✈…
Carousel — 6 slides Slide 1: "Your guests said yes. Now here's what they need to know to actually survive the trip." S…
#scottishwedding#destinationwedding#weddingguests#weddingtravel
#17PinterestGuest Experience
What American Guests Need to Know Before Attending a Scottish Wedding
Pin description for guest info graphic If your guests are flying from the US to attend your Scottish wedding, they'll n…
#18TikTokGuest Experience
Your American guests are flying to Scotland for your wedding. Tell them THIS.
[40-second script] [HOOK — 0:00–0:04] "Your American guests are coming to Scotland. Here are three things you absolutel…
#scottishwedding#destinationwedding#weddingguests#scotlandtravel
#19InstagramDream & Inspire
The Scottish Highlands at 9pm in July. This is what your wedding photos look lik…
Quote card / atmospheric image post Background: deep highland green gradient blending to moody navy, gold text MAIN TE…
#scottishwedding#scottishhighlands#goldenhour#weddingphotography
#20PinterestDream & Inspire
Scottish Summer Wedding — What the Light Looks Like in July
Pin for atmospheric quote card One of the most extraordinary gifts of a Scottish summer wedding: the light. In Scotlan…
#21TikTokDirect Sell
This guide saved us 4 months of research. Here's what's actually in it.
[45-second script] [HOOK — 0:00–0:04] "If you're planning a Scottish wedding from the US, I need to tell you about this…
#scottishwedding#scottishweddingguide#destinationwedding#weddingplanning
#22InstagramTradition & Culture
Everything you need to know about kilts at your Scottish wedding (even if you ha…
Carousel — 5 slides Slide 1: "Should the men wear kilts? Here's the honest answer." Slide 2: **You don't need Scottish…
#kilts#scottishwedding#highlanddress#tartan
#23PinterestTradition & Culture
Kilts at Your Scottish Wedding — What Americans Need to Know
Pin description for kilts guide graphic Should the men in your wedding party wear kilts? Here's everything American cou…
#24TikTokVenue Showcase
The Isle of Skye has entered the chat. Here's what a Skye wedding actually looks…
[40-second script] [HOOK — 0:00–0:04] "The Isle of Skye. The most photographed landscape in Scotland. Here's what a wed…
#isleofskyewedding#skye#scottishwedding#highlandwedding
#25InstagramPractical & Legal
Your Scottish marriage certificate IS legal in all 50 US states. Here's the proo…
Single graphic post — authoritative, clean **Let's settle this once and for all.** Question we get from every American…
#scottishwedding#weddinglaw#legalwedding#destinationwedding
#26PinterestPractical & Legal
Is a Scottish Marriage Legal in the US? Everything Americans Need to Know
Pin description for legal FAQ graphic This is the question every American couple asks when they consider a Scottish wed…
#27TikTokPractical & Legal
Is a Scottish wedding actually legal in the US? The honest, complete answer.
[35-second script] [HOOK — 0:00–0:04] "Yes. A Scottish wedding is fully legal in all 50 US states. Here's exactly why."…
#scottishwedding#weddinglaw#legalwedding#destinationwedding
#28InstagramDream & Inspire
Glencoe. At dawn. For your wedding ceremony. Let's talk about it. 🏔️
Quote card / atmospheric post Deep green-to-navy gradient background. Gold text. *"Buachaille Etive Mòr stands at the …
#glencoe#scottishhighlands#scottishwedding#highlandwedding
#29PinterestDream & Inspire
Getting Married in Glencoe — Scotland's Most Dramatic Wedding Location
Pin description for Glencoe atmospheric graphic For couples who want their wedding ceremony to feel genuinely extraordi…
#30TikTokDream & Inspire
Reasons to stop overthinking your Scottish wedding and just book it
[40-second script] [HOOK — 0:00–0:04] "Stop overthinking your Scottish wedding. Here's the thing no one tells you." [0…
#scottishwedding#destinationwedding#weddingmotivation#weddingplanning

Keep More Co

keepmoreco.com

“Keep more of what you earn — legally.”

💰 Tax Strategy📊 Business Owners🎯 Gumroad delivery
🛡️ Mileage log✅ Deduction checklist📅 Year-end prep🤝 CPA meeting prep
Toolkit
Tax
Strategy
Guide
Business owners

Content Library

17 posts
Days 1–30 · 17 posts
#1InstagramDid You Know?
The IRS isn't your enemy. The tax code is actually full of gifts for business ow…
💰 $10,000–$30,000. That's how much the average business owner overpays the IRS every year. Not because they cheated. …
#TaxTips#BusinessOwner#TaxStrategy#Entrepreneur
#2InstagramStrategy Reveal
There's a legal IRS rule that lets you rent your home to your business and keep …
🏠 The Augusta Rule — one of the best tax strategies most business owners don't know exists. Here's how it works: IRC …
#AugustaRule#TaxStrategy#BusinessTax#TaxTips
#3InstagramCommon Mistake
The home office deduction is REAL — but most people who claim it are doing it wr…
🏠 Home office deduction: the most misunderstood deduction in business tax. The IRS requirement: REGULAR + EXCLUSIVE bu…
#HomeOffice#TaxDeduction#TaxTips#WorkFromHome
#4InstagramNumbers
If you're self-employed and not using a Solo 401(k), you're leaving thousands on…
💰 Solo 401(k) — the most powerful account for self-employed business owners. 2024 limits: Employee deferral: $23,000 (…
#Solo401k#RetirementPlanning#TaxSavings#Entrepreneur
#5InstagramQuick Deductions
7 deductions digital business owners keep forgetting — potentially $5,000+ in mi…
💻 Are you claiming ALL of these? Most digital business owners miss at least 3: 1️⃣ Software subscriptions Canva, Adobe…
#TaxDeductions#BusinessTax#TaxTips#Entrepreneur
#6InstagramMyth Busted
"My accountant would have told me if I was missing deductions." Here's why that …
🧮 The hardest truth about CPAs and tax savings: Your accountant's job is COMPLIANCE — filing an accurate return. Tax …
#CPA#TaxPlanning#BusinessTax#Entrepreneur
#7InstagramDirect Sell
$47 for a guide that could save you $10,000. The math isn't complicated.
💰 Real talk: If you haven't learned these tax strategies, you've been paying for this guide every year without getting…
#TaxGuide#TaxSavings#BusinessOwner#Entrepreneur
#8InstagramDid You Know?
If you're a business owner with kids — and you're not employing them in your bus…
👨‍👩‍👧 Family employment: one of the most underused tax strategies for parents who own businesses. Here's the deal fo…
#FamilyBusiness#TaxSavings#BusinessTax#Entrepreneur
#9InstagramStrategy Reveal
The S-Corp strategy can save you $5,000–$15,000+ per year in self-employment tax…
🏛️ The S-Corp salary strategy — one of the most impactful moves a growing business owner can make. The problem: as a s…
#SCorp#TaxSavings#BusinessTax#Entrepreneur
#10InstagramNumbers
The QBI deduction gives business owners up to 20% off their business income — no…
⚡ QBI Deduction (Section 199A): the free 20% tax break for business owners. No spending required. Just pass-through sta…
#QBI#TaxDeduction#BusinessTax#Entrepreneur
#11InstagramDid You Know?
Your vehicle deduction is worth a LOT of money. The IRS will deny it if you don'…
🚗 Vehicle deduction alert: 20,000 business miles × $0.67 = $13,400 deduction. But the IRS can deny this ENTIRELY with…
#MileageDeduction#TaxTips#BusinessOwner#VehicleDeduction
#12InstagramStrategy Reveal
You don't have to wait 5 years to deduct business equipment. Section 179 lets yo…
💻 Section 179: deduct equipment cost in YEAR ONE, not over 5 years. 2024 limit: $1,220,000 🤯 What qualifies: ✅ Compu…
#Section179#TaxStrategy#BusinessOwner#TaxDeduction
#13InstagramQuick Deductions
5 deductions most business owners miss — adding up to thousands per year that ju…
💰 5 easy deductions you might be missing: 1️⃣ Startup costs → Up to $5,000 deductible year one → Includes research, le…
#TaxDeductions#BusinessTax#TaxTips#Entrepreneur
#14InstagramCommon Mistake
The meal deduction rule people get wrong constantly — and it's costing them in a…
🍽️ Meal deduction — the current rules (post-2017): ✅ 50% deductible: → Business meals with clients (business discussed…
#MealDeduction#TaxTips#BusinessOwner#TaxStrategy
#15InstagramNumbers
Business owner netting $200K — without tax strategy vs. with. The difference is …
📊 $200K net income — before and after optimization: WITHOUT strategy: SE tax: ~$27,683 Federal income tax: ~$35,000–$4…
#TaxSavings#BusinessTax#TaxOptimization#Entrepreneur
#16InstagramDid You Know?
Self-employed? Your health insurance premiums are 100% deductible — and come off…
🏥 Self-employed health insurance deduction: the one most solo operators miss. If you pay your own health insurance (no…
#HealthInsurance#TaxDeduction#SelfEmployed#HSA
#30InstagramDirect Sell
30 days of business tax strategy. Here's everything we covered — and where to go…
📚 Month one complete. Here's what we covered: ✅ Augusta Rule ✅ S-Corp strategy ✅ Family employment ✅ Retirement plans …
#TaxSavings#BusinessOwner#TaxGuide#Entrepreneur

Main Street Buyer

@MainStreetBuyer

“Buy the business. Own your life.”

🏪 Business Acquisition💼 SMB Buyers📋 Deal Analysis
🧮 SDE calculator🤝 Broker questions📈 Deal analysis🏦 SBA financing
Niche
Small Biz
Acquisition
Playbook
Main Street deals

Content Library

90 posts
Days 1–30 · 30 posts
#1InstagramAspiration
What $250,000 buys you in a business vs. the stock market.
$250K in the stock market at 10%/year = $25,000/year. $250K into a laundromat (with $25K down and SBA financing) = $45,…
#2YouTube ShortsEducation
SDE explained in 60 seconds.
"Okay so if you're looking at buying a small business, you're going to hear the term SDE constantly. SDE stands for Sel…
#3X (Twitter)Aspiration
The 9-to-5 math doesn't add up anymore.
The 9-to-5 math doesn't add up anymore. Work 40 years. Save diligently. Hope the market cooperates. Here's a different…
#4InstagramDeal Stories
How someone bought a $400K laundromat with $40K down.
Real deal. Real structure. Let's break it down. BUSINESS: Laundromat in a suburban market ASKING PRICE: $400,000 SDE (o…
#5YouTube ShortsFinding Deals
Where to find businesses for sale that most buyers never look.
"Most buyers go to BizBuySell, browse the listings, and wait. That works. But it's also the most competitive approach. …
#6InstagramEducation
The add-back that most first-time buyers miss.
When you look at a business's financials, the seller's tax return shows one number. The seller claims a HIGHER number. …
#7X (Twitter)Education
A thread on SBA loans for buying a small business.
The SBA 7(a) loan is how most people buy a small business without having $500K in cash sitting around. Here's everythin…
#8InstagramNumbers
What a "good deal" actually looks like on paper.
Not every business for sale is a good deal. Here's the quick math test I run on every deal before I go further: Step 1…
#9YouTube ShortsMistakes
The #1 due diligence mistake first-time buyers make.
"Here's the single most common due diligence mistake I see first-time buyers make. They look at the P&L — the Profit an…
#10InstagramAspiration
One year ago, she was a project manager. Today she owns a vending route generati…
Real path. Changed details. She was making $75K/year as a project manager. Good job. Stable. But not building anything …
#11X (Twitter)Education
How business valuation actually works. A thread.
Nobody teaches this. You learn it by paying a broker or attorney thousands of dollars. Or you read this thread for free…
#12InstagramFinding Deals
The direct outreach letter that actually gets responses.
Off-market deals are the best deals. No competition. Owner has never been approached. Motivated seller who wants to wor…
#13YouTube ShortsNumbers
Let me show you a real cash flow model for a $300K business.
"Let me walk you through the actual math on a $300,000 business acquisition. This is how every deal gets evaluated. Bu…
#14InstagramDirect Sell
I'm going to say something most people in this space won't.
Buying a small business is not for everyone. It takes: → Real capital (10% down + working capital reserve) → Time (3-6 …
#15X (Twitter)Deal Stories
He bought a landscaping company for $180K. Here's what happened.
He was 34. Working in corporate sales. Had $25K saved and was tired of building someone else's quota. Found a landscapi…
#16InstagramEducation
Asset sale vs. stock sale. Which one are you buying?
This is one of the most important decisions in any business acquisition — and most first-time buyers don't even know the…
#17YouTube ShortsAspiration
The car wash owner who works 10 hours a week.
"I want to talk about what a real semi-passive income business looks like. Not passive. Semi-passive. There's a differe…
#18InstagramMistakes
Don't close on a short lease. Here's why.
This is one of the most common landmines in small business acquisition. You buy a laundromat for $350,000. Business is…
#19X (Twitter)Finding Deals
How to approach a business owner cold and not get ignored.
Most buyer outreach fails because it reads like spam. Here's what actually works. Thread 👇 /1 The biggest mistake: l…
#20InstagramEducation
Seller financing explained in 90 seconds.
"Can the seller finance part of the deal?" Yes — and this is often the best deal structure available. Here's how selle…
#21YouTube ShortsMistakes
They bought the business. Then the key employee quit. Here's what they did wrong…
"One of the most common ways new business owners get blindsided is key employee departure. You close on the deal. You'r…
#22InstagramNumbers
Industry multiple cheat sheet. Save this.
What businesses sell for in 2024. Based on BizBuySell data. (Multiple × SDE = approximate business value) GREAT CASH F…
#23X (Twitter)Education
The LOI (Letter of Intent) — what it is and why it matters.
Before you sign a Purchase Agreement, you submit a Letter of Intent. The LOI is your opening position. Here's everythin…
#24InstagramAspiration
What if your commute was a 10-second walk to your own business?
Monday morning. Corporate employee: alarm at 6:15. Rush hour. Inbox overflowing. Your goals are someone else's. Busine…
#25YouTube ShortsEducation
What is DSCR and why do banks care about it?
"If you're going to use SBA financing to buy a business — and most buyers do — you need to know what DSCR is. DSCR stan…
#26InstagramFinding Deals
Why most deals are never listed publicly.
Here's something that surprises most people: The best small business deals often NEVER appear on BizBuySell. Why? Bec…
#27X (Twitter)Numbers
What $50K down payment actually buys you. A thread.
A lot of people think you need hundreds of thousands of dollars to buy a business. You need $50K. Here's what that buys…
#28InstagramMistakes
The 3 reasons buyers walk away from a deal they should have closed.
Fear kills more good deals than bad deals do. Here are 3 ways buyers self-sabotage: MISTAKE 1: Waiting for the "perfec…
#29YouTube ShortsDeal Stories
A cleaning company. $80K down. $220K in Year 3 cash flow.
"Let me tell you how one acquisition can snowball into something much bigger. She bought a residential cleaning company…
#30InstagramAspiration
30 days into following this account. Where are you in your acquisition journey?
We've covered a lot in 30 days. ✓ What SDE is and why it's the most important number ✓ Where to find deals (on and off …

The FDD Insider

@FDDInsider

“Everything you need to know before you sign.”

🔍 Franchise Research📄 FDD Analysis🤝 Pre-Purchase
📋 FDD 23 items🔎 Item analysis📞 Franchisee calls⚖️ Legal review
Focus
Franchise
Buyer's
Playbook
Before you sign

Content Library

90 posts
Days 1–30 · 30 posts
#1LinkedInEducation
The FDD has 23 required items. Most franchise buyers read 5. Here's what's actua…
The Franchise Disclosure Document is the most important document you'll encounter in your franchise search. And most bu…
#2InstagramEducation
The FDD has 23 items. Most buyers read 5. 🧵
Save this. You'll need it. Item 1: Who is the franchisor? Corporate history. Item 3: Litigation 🚨 Read every case. Ite…
#3XEducation
Hot take: the FDD is the most important document you'll read before a $100K+ inv…
The 23 items in a Franchise Disclosure Document tell you everything you need to know about whether to sign. Most buyers…
#4LinkedInRed Flags
5 things in an FDD that should make you walk away from a franchise. No exception…
1. **Government action in Item 3** Any FTC, state attorney general, or regulatory action alleging fraud or deceptive pra…
#5InstagramRed Flags
3 things in an FDD that are immediate walk-aways 🚨
1. Government action in Item 3 → FTC or state AG action = fundamental trust issue 2. Going-concern language in Item 21 …
#6XRed Flags
Franchise deal-breakers (non-negotiable walk-aways):
I get pushback on #5. "Maybe they just don't have data." A 10+ year franchise system with hundreds of units has revenue…
#7LinkedInMyths
Franchise brokers work for you. That's the myth. Here's how the economics actual…
A franchise broker introduces you to franchise opportunities and helps you through the evaluation process. Sounds like …
#8InstagramMyths
Franchise broker myth: they work for you 🧵
The truth: Franchise brokers are paid by franchisors. 💰 $10,000 - $30,000+ when you sign. This means: → They can onl…
#9XMyths
Franchise brokers: they're free to you. They're paid $10K-$30K+ by franchisors w…
Consequences: → They can only show you brands that pay commissions → Compensation is higher for some brands than others…
#10LinkedInProcess
Week 1 of franchise research. Here's exactly what to do — and what to avoid.
Most people start their franchise search by browsing franchise portals and requesting info from 20 different concepts. …
#11InstagramProcess
How to find franchisees they don't want you to call 📞
The referral list is curated. Here's how to go beyond it: 1️⃣ Item 20 — full contact list (required by law) → Call ALL…
#12XProcess
The fastest way to waste 6 months evaluating franchises:
Right order: 1. Define criteria (investment, lifestyle, geography) 2. Research 20-30 concepts to a list of 6-8 3. Reque…
#13LinkedInNumbers
What $200,000 actually buys you in a franchise. A real breakdown by category.
For $200K all-in investment, here's what's realistic across categories (ballpark based on current market): **Home Servi…
#14InstagramNumbers
What $150K gets you in franchising 💰
Real talk on investment ranges: $75K-$150K range: ✅ Home services (cleaning, lawn, pest) ✅ B2B services (commercial cle…
#15XNumbers
What $200K buys you in franchising in 2025:
The best investments at $200K: Home services (cleaning, lawn, pest): lower capital, faster ramp, semi-absentee possible…
#16LinkedInMindset
"I want something semi-passive." The question that tells me you're not ready to …
I hear this constantly from people exploring franchises. "I want something semi-passive where I don't have to be there …
#17InstagramMindset
"I want something semi-passive." 🚩
This phrase tells me someone's not ready to buy a franchise yet. Semi-absentee ownership: → Is an operational outcome y…
#18XMindset
"I want something semi-passive."
Semi-absentee ownership is an outcome you build: → 6-18 months to find/develop a strong GM → Proven unit economics to su…
#19LinkedInDirect Sell
I put everything I know about buying a franchise into one guide. Here's why.
Most franchise content is written by franchise brokers, franchise systems, or people who sold you on franchising. None …
#20InstagramDirect Sell
The guide I wish existed when I started researching franchises 📖
15 chapters. Everything you need. ✅ All 23 FDD items in plain English ✅ How to read Item 19 (revenue ≠ profit) ✅ SBA 7(…
#21XDirect Sell
The Franchise Buyer's Blueprint:
What's inside: → All 23 FDD items in plain English → Item 19: revenue ≠ profit breakdown → SBA 7(a), ROBS, seller financ…
#22LinkedInEducation
Item 19 shows revenue. Not profit. This single misunderstanding costs franchise …
I've seen this play out repeatedly. Buyer finds a franchise with an Item 19 showing $1.2M average unit volume. They th…
#23InstagramEducation
Item 19 shows REVENUE. Not profit. 🧮
$1.2M average unit volume sounds amazing. Then you do the math: 💸 Royalty: -$72,000 💸 Ad Fund: -$24,000 💸 Rent: -$1…
#24XEducation
Item 19 shows revenue. Not profit.
Quick math: $1.2M revenue franchise: - 6% royalty = -$72K - 2% ad fund = -$24K - Rent = -$180K - Labor (35%) = -$420K -…
#25LinkedInRed Flags
The franchise salesperson told you "most franchisees make $150K." Your FDD tells…
Under FTC Franchise Rule: any earnings claim by a franchisor must be backed by Item 19 data in the FDD. If a franchise …
#26InstagramRed Flags
High franchisee turnover. Here's the formula 📊
How to calculate franchise departure rate: (closures + terminations + non-renewals) ÷ average system size Under 3% ✅ V…
#27XRed Flags
The most underrated number in franchise due diligence:
What you're measuring: how many franchisees are leaving (not just transferring to new buyers) relative to system size. …
#28LinkedInNumbers
The royalty structure matters more than the franchise fee. Here's the math.
Every buyer focuses on the franchise fee. "It's a $45,000 fee — is that too much?" Usually the wrong question. The fr…
#29InstagramNumbers
The total fee load math every buyer needs to do 🧮
Add these up: Royalty rate: ____% + Ad fund: ____% + Tech fee: $___ ÷ annual revenue = ____% = TOTAL FEE LOAD Under 1…
#30XNumbers
The royalty rate matters more than the franchise fee.
Most buyers laser-focus on the franchise fee. "Is $45K too much?" Usually the wrong question. The fee is one payment.…